Your Energy
Art Director and co-creative lead for the American Gas Association account at DDC (2017-2019).
Cross-Channel Ad Campaign
Responsible for art direction, content creation and design strategy.
Videos
Responsible for art direction, character development, film location scout and prop design.
The “Meet Natalie” video gained 1,292,567 views on YouTube.
Sharable Content and Digital Ads
Responsible for creative direction, content creation and digital strategy.
52.68% average engagement rate on digital posts (bench mark = 10%-20%)
Website
Responsible for art direction, content development, illustrations and UX/UI.
“Best Cross-Channel Ad Campaign”