Voices for Cooperative Power

Creative strategy and experience lead for National Rural Electric Co-op’s Voices for Cooperative Power advocacy campaign.

Advocate Experience

Developed audience personas and strategies, boosting engagement and building a strong advocate database.

My role spanned research, data analysis, branding, social media strategy, and optimizing user journeys to drive engagement and impact.

 Award Winning Graphic Design for Character Design

– 2022 Indigo Design Bronze Award

Recruitment Campaign

Each campaign demonstrated clear value through actionable insights and strategic recommendations, leading to a substantial database of engaged advocates.

Animated Video

Top Performing Social Media

Using multi-channel approaches and platform-specific content, we created a library of top performers for state and federal activations.

Website UX/UI

Developed a website enabling advocates to stay informed, connect with legislators, and take action on key initiatives.