Voices for Cooperative Power

Creative direction and campaign strategy for Voices for Cooperative Power's recruitment and education initiatives.

Advocate Experience

We developed four composite personas based on geo-graphic, political, and issue affinities, as well as likely advocacy behaviors.

In this campaign, I developed the creative vision and oversaw the advocate experience. Responsibilities include conducting research, analyzing data, developing social media strategies, creating and managing branding and design, and overseeing user journeys. In each campaign, proven value was demonstrated with learnings and recommendations.

 Award Winning Graphic Design for Character Design

– 2022 Indigo Design Bronze Award

Recruitment Campaign

In partnership with Digital and Design, we developed an online community devoted to the promotion of rural electric cooperatives through online advocacy.

Top Performing Social Media

Using multi-channel approaches and platform-specific content, we created a library of top performers for state and federal activations.