Citizens for Tobacco Rights
Creative Direction and Digital Strategy for Altria’s Citizens for Tobacco Rights advocacy campaign.
Using a lean UX process we were able to increase KPI’s dramatically over the course of 6 months.
+3.7% CTR Increase
+200% Conversion Rate Increase
-61.8% CPA Decrease
Using A/B testing, we built a strong library of top-performing assets, which were later used for state and federal activations, resulting in above average audience engagement.
In-Store Displays
Responsible for art direction, branding, design, and strategy.
Brand Guidelines
Built to help cross-functional teams launch campaigns faster and easier.
VCP
Experience lead for National Rural Electric Co-op Associations’s advocacy campaign.
VCC
Brand development and creative direction for Voices for Consumer Choice advocacy campaign.